By Joe Dinga Pefok
Eighteen sales agents of Beneficial Life Insurance SA, Cameroon, have been rewarded with an opportunity to attend the African Convention of Beneficial Life Insurance, which will hold in Accra, Ghana on February 24, 2007.
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The laureates of the 2006 Annual Sales Contest will enjoy full funding from the company. The President of Beneficial Life Insurance, Allen Brown, will preside at the Convention, which will be preceded by visits to interesting sites in Ghana, especially in the capital city.
At a press briefing, which held in Douala on February 13, the General Manager of Beneficial Life Insurance SA, Cameroon, Eddie Ford Brown, lauded the over 400 sales agents of the company in the country for having, in general, performed well last year.
While encouraging them to strive for a better performance, each year the General Manager re-assured them that the company will also continue to motivate or reward hard work in different ways.
The General Manager noted that Beneficial Life Insurance SA is a dynamic group that has been in Cameroon for over 30 years, having operated first with the name American Life Insurance, ALICO.
Brown was equally happy to note that Beneficial Life Insurance has been behind the growth of the insurance culture in Cameroon. "The mission of Beneficial Life is to provide insurance coverage for you, your loved ones and your property and business, no matter what happens," Brown said.
Also speaking at the occasion, the Marketing Director of Beneficial Life Insurance SA, Jacob Sindze, stated that the company has an interesting variety of products which include Children's Education Plan, Triple Payment Plan, Anticipated Endowment Plan, Term Plan, Mortgage Plan, Endowment Plan, Whole Life Plan, Family Protection Plan, and Supplementary Pension Plan.
Emphasising that Beneficial Life Insurance is an indisputable leader in the life insurance sector in Cameroon, Sindze disclosed that the company has over 100,000 insured persons.
He attributed the leading position of Beneficial Life to its distribution network, its innovative products and services as well as the skills of its agents.
The Marketing Director also said that the annual contest is not the only one the company organises to motivate its sales agents. There is one which runs every three months. Beneficial Life puts out a variety of different prizes for the winners of the different contests.
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