(Originally posted on Gef's Football Club)
Cameroon’s elite football championship is two match-days old and it seems to be creating an unprecedented buzz. The TV channels are awash with programmes about the matches played this far with Canal 2 International and Equinoxe TV even managing the feat of keeping the list of players called up for Cameroon’s final World Cup qualifier on the backburner of their Monday sports magazines.
But that’s not all. The Cameroon Football Federation (FECAFOOT) seems to be working late shifts too. As I visited their website, I noticed an interesting message scrolling across in French: “buy a match ticket to the Big Game between Tiko United and Canon of Yaounde on match-day 3 and win a motor-bike and other prizes.”
Given the way the motor-bike taxi business (aka bendskin) is thriving in Cameroon this could be an interesting way of blending leisure and investment for a few smart guys.
I gather Cameroon’s Minister for Sport has urged the federation to
do its utmost to attract fans who only appeared in their thousands at
national team games while players in the first division played in empty
stadiums.
This motorbike stuff is surely one of Fecafoot’s strategies to achieve the target set by the minister. Wow!
The first games of the season seem to have attracted more people than
I’ve seen in at least four years. It is not only down to the draw of
winning a motorcycle. It is also the result of innovations in the way
Fecafoot are marketing their games.
Continue reading Cameroon:How to win a motor-bike by watching football
Comments